2001 Carvin P-Series Bass

 

This little thing called the Internet took off in the latter part of the nineties, and Carvin started to fully exploit it in 1999.  The original website, carvinguitars.com, was primarily a marketing tool, used to collect catalog requests. But in '99, Carvin launched a fully interactive site featuring all their models, reviews, on-line ordering and many other features, and by the two-thousands, this would be a huge part of Carvin's continued success.

A big plus to the website was the listing of "Guitars-in-Stock".  Although Carvin is noted for building instruments that are custom ordered, they also build instruments to sell in their shops in southern California.  So, there are usually a couple of hundred pre-built and ready ship instruments for those who have "buy fever", and don't want to wait the 2 months to have a custom built instrument.  I'm sure there are customers who have coincidentally found exactly (or approximately) what they were looking for in the Guitars in Stock section, as well.  

The image at the right is from Carvin.com, circa 2001.

Carvin Guitars In Stock

One of the most revolutionary features on the new website was the Virtual Custom Shop.  This was unique in the industry, and gave guitarists and bassists the ability to see what each model looked like, in any configuration of wood and finish.  With over 50 finish/wood combinations, it was simply not practical to include pictures of every feasible combination in the catalog, but the Virtual Custom Shop allowed Carvin to show everything off.


1999


2000


2002


2004

Click a pick below to see the models for that year.