Guitars

There were some changes for 1974 in the guitar department, but not many.  The models, features, and even the photography remained basically the same as 1973, and would continue to do so until 1975.

Click each picture to see the entire catalog page.

1974 Basses

1974 Guitar Amps

1974 Bass Amps

 

1974 Carvin Catalog Cover

1974 Carvin Guitars

The AS50B (far left) was a semi-acoustic guitar, with a bolt-on Höfner neck.  The top was spruce, and the back and sides were flamed maple, finished in sunburst with "polyester" clear coat.  Amenities included cast aluminum bridge and tailpiece, white MOP pickguard, Kluson tuners, 22-fret rosewood fingerboard on maple neck and MOP fingerboard and headstock inlays.  Electronics consisted of a pair of AP6 humbucking pickups with dual volume and tone controls and 3-way selector switch.  Prices had jumped since 1973, to $229.95 for the basic model, or $259.90 with a Bigsby tailpiece.  A left-handed model was available for $239.95, or in a 12-string version for $209.90.  The AC11 soft case was $18.95.

The CM95 (second from left) was a solid maple, single cutaway guitar with a bolt-on maple Hofner neck.  It was only available in clear satin natural finish, and featured a 22-fret rosewood fingerboard, MOP inlays, Kluson tuners, cast aluminum bridge and celluloid pickguard.  Electronics consisted of a pair of AP6 humbucking pickups with dual volume and tone controls and 3-way selector switch.  Base price rose to $239.95, or $269.95 with a Bigsby tailpiece.  A left-handed model was available for $249.95.  The SC14 hardshell case was $32.95.

The SS75 (second from right) and SS65 (far right) were essentially the same instrument, with the only difference being the construction and finish.  The SS75 was made of solid maple, with a clear satin natural finish.  The SS65 was made of "lighter high quality wood" with sunburst finish.  Both models had otherwise the same amenities as the CM95.  The SS75 sold for $179.95, or $209.95 with Bigsby tailpiece.  Although a left-handed model was offered in 1973, this was not mentioned in the 1974 catalog.  The SS65 sold for $159.95, or $189.95 with Bigsby tailpiece.  The SC15 hardshell case was $32.95.

To see the complete catalog write-up for these instruments, click here.

1974 Carvin SS85 Guitar

New for 1974 was the SS85 (left).  This was basically an SS75 with the #800 neck of the CM95, resulting in a hybrid instrument.  Electronics were the same as the SS75, and the SS85 was offered with a conventional tailpiece or with a Bigsby vibrato.  The SS85 sold for $219.95, or $229.95 with the Bigsby.

The SS120 (right) was also new for 1974.  A 12-string version of the AS50B had been offered in 1973, and the DTS90B doubleneck had a 12-string neck, but this was the first solid-body 12-string sold by Carvin.  The body, electronics and all features were the same as the SS75.  The SS120 sold for $199.95.

1974 Carvin SS120 12-String Guitar
1974 Carvin DBS98B Doubleneck

The features of the DTS90B (right) were basically the same as the  SS75 guitar - that is, Hofner bolt-on necks with rosewood fingerboards,  AP6 pickups with 3-way selector switch.  Additionally, the necks were wired independently of each other, so each neck could be plugged into a different amp.  The 6-string neck was available with or without the Bigsby vibrola.  The DTS90B sold for $319.95, and the DNS98 (without the Bigsby) sold for $289.95.  A left-handed model was not available.  The SC27 hardshell case was $34.95.

The features of the DBS98B (left) were basically the same as the SB60 bass, and the SS75 guitar.  Like the DTS90B,  each neck could be plugged into a different amp.  The guitar neck was available with or without the Bigsby vibrola.  The DBS98B sold for 289.95, or $319.95 with the Bigsby.

1974 DTS90b Doubleneck Guitar

The end of Carvin's dominance in the steel guitar market was just about done by 1974.  At the height of their popularity, Carvin offered as many as 10 models, but in 1974, there were only two and their variants: the PRO 6 and 8-string models.

The PRO-S8 8-string (near right) sold for $89.95.  The PRO-D6 doubleneck 6-string (far right) sold for $124.95.  Also available was the PRO-S6 6-string model for $79.95, and the PRO-D8 doubleneck 8-string, which was $144.95.  A set of telescoping chrome-plated screw-in legs was available for $18.95, and the SC12 hardshell case sold for $27.95. 

1974 Carvin Steel Guitars