the only thing that remained the same in 1972 was Carvin's
marketing. The catalog was 32 pages, as in 1971, and the cover
was basically the same also. However, all the guitars were
different, and in 1973, the marketing would change dramatically to
better show off the new gear. But in '72, the layout was the
same as the previous year, despite all the near gear.
AS50B (left) and SS75B (right) were Carvin's flagship guitars
for 1972. Although there was a guitar called the AS50 in 1971, the
1972 model was totally different. As were other Carvin archtops of
the 60's and 70's, this was actually made by Höfner, with a Höfner neck
and body, and Carvin electronics and badging. Although the parts
were made by Höfner, they were assembled and set up by Carvin in
Southern California. Electronics consisted of a pair of Carvin
AP-6 pickups, which were black in '72 (versus white in '71). The
AS50B (with Bigsby vibrato) sold for $189.95, and the AS50 with standard
tailpiece sold for $159.95. It was also offered as the AS50L
(left-handed) for $169.96, and as the AS50-12 (12 string) for $174.95.
was also a totally new instrument, replacing the SS65B. It
used the same Höfner #500 maple neck as the AS50B, in a solid-body
design that was very reminiscent of the Fender Strat. The body was
also made of maple, and the fingerboard was rosewood. The
electronics layout was the same as the AS50B, with dual AP-6 pickups
with dual volume and tone controls and 3-way selector switch. The
SS75B (with Bigsby) sold for $184.95, and the SS75 with conventional
tailpiece was $154.95.
offered, but not pictured, was the SS65 and SS65B.
These guitars were made from "lighter high quality wood" with a sunburst
finish. The SS65 sold for $139.95, and the SS65B sold for $169.96.
SS75 was also offered in a left-handed model, the SS75L
(left). This had the same features and construction as the
right-handed model, and sold for $164.95.
new for 1972 was the DTS90B doubleneck 12/6 (right).
This model had maple Höfner necks, a maple body, and three AP-6
pickups with volume and tone controls for each neck. The
DTS90B, with Bigsby vibrato, sold for $279.95, and the non-Bigsby
equipped DTS90 sold for $249.95.
offered, but not shown, was the DMS95B and DMS95 doublenecks,
which were 6-string guitar/mandolin doublenecks. These sold
for $279.95 and $249.95, respectively.
Carvin also offered a bass/guitar
doubleneck n 1972, the DBS98B. See
Basses for pictures
PRO-S8 (left) was unchanged for 1972, however, a 6-string
model, the PRO-S6 was added to the lineup. Both were
made from Eastern
maple with chrome hardware and ivory tuning pegs, and had optional
chrome legs. The PRO-S6 wasn't pictured in the catalog (in
fact, it was never pictured in any Carvin catalog), and the PRO-S8
used the same picture as in 1971. The price on the PRO-S8 increased
slightly, to $89.95, and the PRO-S6 was priced at $79.95.
PRO-D8 (far right) and the PRO-D6 (near right) steel
guitars were also unchanged. These double-six and double-eight guitars
had the same construction and features of the single-neck PRO-S8 and
PRO-S6, with an elevated outside neck for easier playability. Both
models increased in price, to $124.95 for the PRO-D6, and $144.95 for
Carvin continued to offer a wide assortment of pedal steel guitars
in 1972, in single and doubleneck versions, with 8 or 10 strings and
with or without string changers, which were devices used to drop or
raise the pitch of all strings (sort of like the modern TransTrem by
Carvin pedal steel guitars had an aluminum frame with wood body,
front-mounted controls and AP-Series adjustable pickups.
Carvin offered the
PRO 1500-4 singleneck 8-string with 4 pedals for $349.95.
The PRO 1500-6 (below) 8-string with 6 pedals was $379.95.
The PRO 2000-6 singleneck 10-string with 6 pedals was
$429.95. The PRO 3000-8 (left) doubleneck 8-string with
8 pedals was $529.95, and the PRO 4000-8 doubleneck 10-string
with 8 pedals was $629.95.
Carvin also offered a wide assortment of steel guitars parts, also.
These included replacement pulleys (for the pedal cables), string
changers, tuner assemblies, pedals, and AP-Series pickups.
Introductory letter and order form in the 1972 catalog were basically the
same as in 1971, with a brief letter from Carson Kiesel (vice-president at
the time), as well as customer comments and endorsers.