As the 70's got underway, Carvin offered a 32-page black-and-white catalog, laden with a wide assortment of steel guitars, basses, guitars, amps, PA gear and accessories.  Although there was no resemblance to the Carvin of 30 years later, the marketing and sales techniques were essentially the same, offering customers a decent selection of gear, at a reduced factory-direct cost.


1971 Basses

1971 Guitar Amps

1971 Bass Amps


1971 Carvin Catalog Cover
1971 Carvin AS-50B Guitar

The AS-50 and AS-50B (shown) was a semi-acoustic electric, similar to the Gibson ES-335.  Like other Carvin's of the era, it was made with a 22-fret Hofner neck, which had a rosewood fingerboard, dot inlays, adjustable steel truss rod and Kluson tuners.  The body was also imported from Germany, although the catalog didn't explicitly state that it was made by Hofner also.  Regardless, it was high quality, constructed from a spruce top with maple back and sides, and gloss sunburst finish.  Electronics consisted of two Carvin AP-6 pickups with volume and tone controls for each, and a 3-way pickup selector switch.

Also available was the AS12-50, which was a 12-string version of the AS-50.  It sold for $169.95.

The AS-50 sold for $159.95, and the AS-50B (with Bigsby tailpiece) sold for $189.95.  A left-handed version of either could be special ordered for an additional $10.  The AC11 softshell case was $15.95.

1971 Carvin SS-65B Guitar

The SS-70B (shown, right) and SS-70 solidbody guitars were made with West German Höfner necks, and German-made bodies made from "selected woods from the Black Forest" which were assembled in the US.  Both were finished in glass sunburst.  Electronics consisted of 3 Carvin AP-6 pickups with master volume and tone control, and on/off switches for each pickup.  

The SS-70 sold for $169.95, and the SS-70B (with Bigsby tailpiece) sold for $199.95.  The SC15 hardshell case was an additional $29.95.

The SS-65B (shown, left) and SS-65 was constructed with the same materials as the SS-70, in a 2-pickup design.  The electronics consisted of 2 Carvin AP-6 pickups with volume and tone controls for each and a 3-way pickup selector switch.  

The SS-65 sold for $139.95, and the SS-65B (with Bigsby) sold for $169.95.

1971 Carvin SS-70B Guitar
1971 Carvin ABS95 Doubleneck Guitar/Bass

The ABS95 (left) was marketed as a "Thin Acoustic Doubleneck Bass and Spanish Guitar".  Both necks were made by Höfner (as on other Carvins of the era), and the bass was 30" scale, while the guitar was 25¼".  The body was maple, and finished in sunburst.  The guitar neck featured the same AP-6 pickups as the SS-70B guitar, while the bass neck used the APB-4 pickups, all of which had adjustable pole-pieces.  Each pickup had it's own on/off switch, allowing any combination of pickups to be on simultaneously.  A single volume and tone control rounded out the electronics. 

Direct price on the ABS95 was $249.95, and the Bigsby vibrato/tailpiece was an additional $29.95.  The SC-61 hardshell case sold for $34.95.

Although Carvin didn't offer any standard mandolins in 1971, they did offer the AMS90 doubleneck 6-string guitar and mandolin (right).  The guitar neck was made by Hofner; the manufacturer of the mandolin neck was not specified.  This acoustic/electric was constructed with maple top, back and sides with sunburst finish.  Electronics consisted of two AP-6 pickups on the guitar neck and one AP-4 pickup on the mandolin with a master volume and tone control and on/off switches for each pickup.  

The AMS90 sold for $229.95, and the optional Bigsby vibrato was an additional $29.95.  The SC60 hardshell case was $34.95.

1971 Carvin AMS90 Doubleneck Guitar/Mandolin

1971 Carvin #61B Steel Guitar

The model #41B 8-string with 4 pedals, the model #61B 8-string with 6 pedals (above) and model #10B 10-string (below) represented Carvin's line of single-neck pedal steel guitars.  These cable-drive pedal steels had a black-crackle finish aluminum frame, chrome hardware, wood body and raised 23" scale fingerboard.   The #41B sold for $319.90, the #61B sold for $359.90, and the #10B sold for $399.90. 

1971 Carvin #10B Steel Guitar

Carvin also offered doubleneck pedal steel guitars in 1971, which had the same features as their single-neck counterparts.  The #81B double-eight (below) sold for $499.90, and the #1010B double-ten sold for $599.90.

1971 Carvin #81B Doubleneck Steel Guitar

In addition to offering pedal steel guitars, Carvin offered a variety of pedal steel accessories, including cable changers, which were the bridge/tailpiece assembly used on their pedal steel guitars.  These roller systems connected to the pedals via a cable, which allowed a variety of sharp or flat pitch changing.

The #8AB changer (shown) sold for $80.00, and was used on 8-string pedal steel guitars, and the #10AB, for 10-string pedal steel guitars, sold for $100.00.

1971 Carvin #8AB Steel Guitar Changer
1971 Carvin PRO-S8 Steel Guitar

Carvin continued offering Hawaiian steel guitars, as they had for many years.  Sometimes referred to as lap-steel guitars, these instruments were made from Eastern maple with chrome hardware and ivory tuning pegs.  The single-neck model was only available in an 8-string configuration, the PRO-S8 (left).  It sold for $79.95.  The SC14 hardshell case was $27.95, and the L33 chrome-plated adjustable legs were $18.95.

Carvin offered two doubleneck Hawaiian steel guitars in 1971, the PRO-D8 (far right) and the PRO-D6 (near right).  Their double-six and double-eight guitars had the same construction and features of the single-neck PRO-S8, with an elevated outside neck for easier playability.  The PRO-D6 sold for $109.95, and the PRO-D8 sold for $129.95.  The SC16 case was an additional $28.95.  A set of 4 chrome-plated adjustable legs was available for $24.95.

1971 Carvin Doubleneck Steel Guitars
1971 Carvin Pickups

All Carvin guitars, basses and steel guitars used the same line of pickups - the AP series.  These were the AP-4 (bass) AP-6 (guitars and steel guitars) and the AP-8 and AP-10 (steel guitars).  These could also be purchased separately, and it was common for players to replace stock pickups on steel guitars with Carvin pickups.